Integrated Marketing Plan

eChatWithBella - Integrated marketing plan

Objective

eChatWithBella brings book lovers together, making reading a shared adventure across all genres in a safe, interactive, no-pressure environment, centered on books and friends

Target Audience:

Buyer Persona

Name: Amanda

Age: 25

Occupation: educated graduate, dance coach

Values: health, fitness, artistic, enthusiastic, creative

Hobbies: fitness, trying new coffee shops, reading, social media, dancing

Social Media: TikTok, Instagram, LinkedIn, Facebook

Characteristics

• Loves book recommendations from friends

• Attracted to clean and modern looks

• Loves group fitness and dance classes

• Avid coffee drinker

• Enjoys dining with friends

• Likes going to the movies

• Stays current on trends  

Goals for Brand

• Bringing together a virtual community

• Partner/pop-ups with Starbucks and other coffee shops

• Gain 50k followers on social media in the first 6 months of launch

Strategies for Brand

• Launch e-chatter for $90

• Promote the first 3 months free

• Monthly fee $5, unlimited books, discussion chat open at the end of every book

• Share ads of e-chatter on TikTok, Instagram, and Facebook

• Partner with reading influencers to promote the e-chatter

• Loyalty programs: read six books a month, get a choice of rewards

• Socially conscious of the authors of every book

• Modern appealing, easy-to-use e-reader for ages 13+

• Launch Bella Lens for $300

• Share ads on Tik Tok, Instagram and Facebook

• Partner with reading influencers to promote Bella Lens

• Modern appealing, easy-to-use Bella Lens for ages 13+

Tactics

• Graphic identity

  • E-book with a chat bubble

  • Blue, purple, and pink

  • Times New Roman

  • Graphic with “eChatWithBella”

  • Graphic with only logo

• Blogs

  • Once a week

  • Top book genres of 2025

  • Top authors of 2025

  • Best library

  • Best coffee shops (and with free wifi)

  • Top 10 classic books to read

  • Best books turned into movies, must watch!

  • Best-selling books in 2025

  • 5 fun reads to bring on your next vacation

  • Why are people still purchasing paperbacks with the increase of technology? 

  • How can a library survive in today's economy? 

  • What are the pros and cons of using an e-book compared to a paperback?

  • Nia Sioux bottom of the pyramid

  • Top 5 fiction books

  • Best book series to read

  • Favorite book as a child

  • Best holiday book

• Podcasts

• Audio and Video podcasts

• Website

  • Squarespace

• Social Media

  • Instagram, post a few sentences to promote the blog for followers

  • TikTok’s explains the topic of the blog to encourage viewers to go and read the blog

  • YouTube, short videos explaining book recommendations to promote the blog

  • Facebook, book community group, post updates of new books when a blog is up

    • Influencers

      • Nono and micro influencers for niche audience

        • Cozy.coffee.reads on Instagram – Kristin Bradley

        • 24,100 followers

        • Booksandbitesroc on Instagram – Hannah Ramsey

        • 11,600 followers

        • Each influencer will pick a book they have recently read and

          redirect the viewers to EChatWithBella where a blog about the

          book will be live to learn more about the recommendation.

• Wearable

  • Bella Lens

• SEO

  • Best books to read

  • What are the best classic books?

  • Who are the best authors of 2025?

  • Psychological thrillers

  • Books with plot twist endings

  • Inspirational books to change the way you think

  • Best audiobooks

  • Books for beginners

  • Best-selling authors who are a must-read

  • What genre of books is popular?